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Cause Marketing

The Nature Conservancy and Spin Master

A Coral Garden

Joining forces to help conserve oceans for future generations through education and sensory play.

Spin Master, a global children’s entertainment company, is helping inspire the next generation of conservationists.

The ocean is the heart of our planet, sustaining life around the globe. It produces half of the oxygen we breathe (that’s every other breath!), provides food and income to more than 3 billion people, and absorbs 90% of the excess heat in our atmosphere. Simply put, the ocean’s future is our future. 

Child holds shells in hand while standing in the ocean waters.

Inspiring the Next Generation of Conservationists

The Nature Conservancy teamed up with Spin Master™, a leading global children’s entertainment company, to leverage sensory play and youth education to inspire the next generation of conservationists and raise awareness of TNC’s 2030 goal of protecting nearly 10 billion acres of ocean around the world.

Project Planet™ Collection

Screenshots of the Project Planet landing page featuring TNC content

In August 2024, Spin Master’s Kinetic Sand™ line launched its Project Planet™ Collection. The collection features three essential ocean environments critical in protecting marine biodiversity: coral reefs, turtle habitats, and the deep sea. Additionally, TNC’s Nature Lab—an online hub to help children and teens learn the science behind how nature works—provided resources to learn more about protecting each of these important ecosystems.

As part of the collaboration, Spin Master is contributing funds to TNC to support global conservation efforts through 2025, including:

Coral Reefs

A Story of Hope for Coral Reef Protection (4:48) Coral reefs cover 1% of the ocean floor, but they support 25% of all marine life. These critical ecosystems also offer a number of benefits like coastal protection, jobs and livelihoods for local communities. However, climate change is worsening a confluence of events that is killing reefs.

Coral reefs cover 1% of the ocean floor, but they support 25% of all marine life. TNC is developing and deploying scalable solutions to improve reef health and maximize benefits to nature with a focus on the Caribbean and Florida Strait.

Sea Turtles

Hawksbill sea turtle amidst coral

Sea turtles have existed for over 100 million years, but today’s population is less than ten percent of what it was a century ago. One of several initiatives, TNC is working with local communities to protect the critically endangered hawksbill turtle in the remote Arnavon Islands of the Western Pacific Ocean. 

The Ocean: Our Greatest Climate Ally 

Hard coral reef with Anthias and Damsels near Indonesia.
Underwater exploration A diver explores a hard coral reef with Anthias and Damsels in the shallow waters off Amed (Jemeluk) near Bali, Indonesia. © Jeff Yonover

The ocean covers more than 70% of Earth’s surface. It is home to millions of species, is the backbone of economies worldwide, and is one of our greatest allies against climate change. TNC is supporting the world’s goal to protect 30% of the ocean by 2030. Learn more about these 2030 goals and how you can get involved here. 

Learning Guides and Activities

Thumbnails of activity guides
TNC's Nature Lab Learning Guides and Activities You can download and print these resources to help your little ones learn about the ocean. See links below. © TNC & Spin Master

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Actions You Can Take to Keep Our Oceans Healthy

  • Buy sustainable seafood. Look for the blue Marine Stewardship Council (MSG) logo on packaging to identify sustainable, wild-caught seafood.
  • Use eco-friendly cleaning products.
  • Say no to single-use plastics and participate in coastal clean-ups to reduce ocean pollution.
  • Learn how you can help TNC in protecting and restoring oceans here. 

Learn More

A scuba diver swims among fish and coral reefs near the Maluku Islands.

8 Easy Ways You Can Help Coral Reefs

You don't have to be a scientist to have a positive impact on coral reefs.

a clown fish peaking through a red anemone.

Incredible ocean photos. See what your support could protect.

One of a kind ocean images from around the world. Check out which images from our annual photo contest made the collection.

Illustration of sea grasses underwater.

Dr. Tiara Moore Redefines Belonging in Marine Science

The Nature Conservancy (TNC) celebrates Dr. Tiara Moore, founder of Black in Marine Science (BIMS), whose research and tireless efforts empower Black marine scientists to thrive in their field.