Cause Marketing & Brand Partnerships with TNC
How The Nature Conservancy can help you engage and inspire customers
Our planet is facing a climate and biodiversity crisis, and the narrow window to act is closing fast. If we want to live in a world where we can all thrive, the moment for small thinking is over. The Nature Conservancy (TNC) knows this calls for some of our biggest, most ambitious plans ever, but we cannot do it alone.
Protecting our Earth starts with each of us. Through partnership with brands, we know we can reach more people and tell them nature's story—our story.
Sample Results
After a cause marketing campaign with TNC, partners have reported business results such as:
40% sales lift
by national retail stores engaged in cause marketing promotion vs. those that didn't
10% customer donation participation
for an online retailer (2% is average)
17-30% year-over-year coupon redemption increase
for a consumer-package goods company
Through our work in 70+ countries, TNC projects address 14 of 17 UN Sustainable Development Goals.
Quote: Emily Thomas
Today, as more shoppers look to support brands who are working to protect the planet, we’re excited to meaningfully invest and live up to that expectation.
TNC Priority Areas
Below are just some of the conservation areas your company can help support:
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Climate
TNC's work, like our Plant a Billion Trees program, addresses climate change by restoring natural places.
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Biodiversity
TNC's projects help protect at-risk species around the world as well as the ecosystems they call home.
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Diversity, Equity & Inclusion
We know diverse perspectives are essential to protecting our planet and ensuring we can all flourish.
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The Great Outdoors
Large-scale work—like our land & water conservation projects—protects the places we live, work & play.
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People & Communities
We're helping restore our connection with the Earth and encouraging more healthy outdoor spaces for all.
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Clean Water
Water is life. Our work to restore healthy watersheds aims to protect 30M hectares of freshwater by 2030.
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Sustainable Food
TNC's regenerative agriculture & aquaculture work helps restore our food system for a sustainable future.
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Oceans
Our groundbreaking and innovative coastal, coral reef and oceans work impacts the entire globe.
Sharing how and why it's important to plant more trees, help more baby corals survive, and protect more of our planet, can make all the difference. With your help we know can shape a better future, together.
Ways to Partner with TNC
Some of the most common ways brands partner with TNC are through:
Licensing
Set contribution amount to use TNC marks on product packaging at point of sale
Sponsorship
Support for TNC mission or conservation program without messaging at retail or in proximity to product or package
Customer Donation Program
At checkout, ask customers to tack on a small contribution to help conservation
Quote: Adam Lazar
The Nature Conservancy is the ideal partner for us to collaborate with to address widespread environmental challenges across the U.S. — from protecting our forests to conserving our groundwater reservoirs.
Our Supporters + Reach
12M+
Global Social Media Followers
900K+
Unique Monthly Visitors to Nature.org
70+
Countries & All 50 States
TNC supporters are environmentally-minded individuals who donate time and money to environmental causes. They also care about buying local and shopping for environmentally-friendly and safe products.
By partnering with TNC, you can help protect and restore nature while inspiring and engaging your audiences to take action.
Today, people focus more on the “we” than the "me"
63%
of global consumers are more attracted to brands that focus on making the world a better place*
90%
of U.S. Gen Z believes companies must act to help social & environmental issues**
86%
of global consumers expect brands to take one or more actions beyond their product/business*
Check out our partnership resources or get directly in touch, below!
Ready to Take the Next Step?
If you would like to discuss how your brand can partner with TNC, please complete the form below. We’ll review your proposal and will be in touch!
Partnerships in Action
Minecraft and TNC team up for conservation
Minecraft has teamed up with The Nature Conservancy to raise funds and bring conservation to the next generation through play.
Backcountry Partners with TNC
Through a customer donation program, Backcountry supports and advocates for our work to protect the amazing places where we live, work and play.
T-Mobile Partners with TNC
Using the T-Mobile Tuesday app, customers learned why forests are one of the most important ecosystems and chose which forest project to support.