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Cause Marketing

How We Partnered With Whole Foods Market

Supporting conservation, education and volunteer activities across the U.S. and Canada.

Vegetables
Vegetables Union Square Farmer's Market. © Kevin Anold

Whole Foods Market teamed up with The Nature Conservancy between April 2018-2019 to raise awareness with Whole Foods Market customers and Conservancy supporters about the importance of a healthy planet and actions people can take to make a difference. 

The partnership kicked off for Earth Month with a 5% Community Giving Day benefitting the Conservancy on April 19, 2018.

Whole Foods Market 5% Day - NH
Whole Foods Market 5% Day - NH TNC staff and volunteers table at a WFM located in New Hampshire. © TNC Staff.
WFM 5% Day Event in VA
WFM 5% Day Event in VA TNC staff engages with a customer at Whole Foods Market in Clarendon, VA as part of the 5% Day promotion during Earth Month 2018. © TNC Staff
Whole Foods Market 5% Day - NH TNC staff and volunteers table at a WFM located in New Hampshire. © TNC Staff.
WFM 5% Day Event in VA TNC staff engages with a customer at Whole Foods Market in Clarendon, VA as part of the 5% Day promotion during Earth Month 2018. © TNC Staff

Spotlighting TNC's local conservation work 

Conservancy staff were present at many Whole Foods locations throughout the U.S. and Canada during the day to interact with customers and share information on conservation work happening in their communities.

Whole Foods Market stores have a long history of partnering with the Conservancy through regional initiatives, such as the Conservancy’s Colorado River program and oyster reef and coastal restoration work.

WFM 5% Day in Clarendon, VA The Nature Conservancy staff tables at a 5% Day event in a Whole Foods Market location in Clarendon, VA. © TNC Staff.
Whole Foods Market Event Sign WFM sign highlighting 5% Day promotion for TNC in Oregon state. © TNC Staff.
WFM 5% Day in Tustin, CA TNC staff tables at a Whole Foods Market 5% Day event in Tustin, CA. © TNC Staff.
WFM 5% Day Event in Wisconsin Staff tables at a Whole Foods Market 5% Day event in Wisconsin. © TNC Staff.
5% Day In-Store Signage Signage in a Rhode Island Whole Foods Market about the 5% Day promotion with TNC. © TNC Staff.
× WFM 5% Day in Clarendon, VA The Nature Conservancy staff tables at a 5% Day event in a Whole Foods Market location in Clarendon, VA. © TNC Staff.
× Whole Foods Market Event Sign WFM sign highlighting 5% Day promotion for TNC in Oregon state. © TNC Staff.
× WFM 5% Day in Tustin, CA TNC staff tables at a Whole Foods Market 5% Day event in Tustin, CA. © TNC Staff.
× WFM 5% Day Event in Wisconsin Staff tables at a Whole Foods Market 5% Day event in Wisconsin. © TNC Staff.
× 5% Day In-Store Signage Signage in a Rhode Island Whole Foods Market about the 5% Day promotion with TNC. © TNC Staff.