Longleaf pine (Pinus palustris) forest at Moody Forest Natural Area near Baxley, Georgia.
Longleaf Pine Longleaf pine (Pinus palustris) forest at Moody Forest Natural Area near Baxley, Georgia. © Rich Reid/TNC

Cause Marketing


Every Day is Earth Day with TNC & T-Mobile

For Earth Day 2021, The Nature Conservancy and T-Mobile partnered to help restore our forests, one of the most important ecosystems on earth. 

On April 20, customers using the T-Mobile Tuesdays app voted on how T-Mobile’s $300,000 donation* was directed across three of TNC's forest projects:  

  • Plant a Billion Trees  - our forest restoration effort with a goal of planting a billion trees across the planet to help curb climate change and sustain crucial ecosystems.  
  • The Family Forest Carbon Program  - with American Forest Foundation, our program to help connect family forest owners with trusted policymakers and companies to bring economic stimulus to rural communities by awarding carbon credits for implementing carbon-positive forest management practices. 
  • Living with Fire  -  our program that develops and implements mitigation strategies such as controlled burns to restore health and diversity to natural lands. 
* A portion of the donation will go toward administration of the mission of The Nature Conservancy.

In support of The Nature Conservancy’s mission conserve the lands and waters on which all life depends, TNC and T-Mobile have a long-standing partnership to ensure our natural world is protected for many years to come. Since 2018, T-Mobile has contributed over $1.2 million to TNC while unlocking an additional $600k+ in matching grants and customer donations. Through past #TreeMobile campaigns, they have also helped plant 27k trees to date with TNC’s Plant a Billion Trees program.