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Cause Marketing

Our Collaboration With Atelier Swarovski

Harnessing creativity to inspire conservation

Bamboo inspired rings

Nature is a source of life, beauty and inspiration 

Atelier Swarovski collaborated with The Nature Conservancy on two Spring/Summer 2020 collections to help inspire the protection of some of earth's most precious plants and animals. Atelier Swarovski has a long heritage of caring for the environment. Swarovski crystals refect the brand's commitment to conscious luxury and inspire us to fulfill our core purpose of preserving the wonders of nature. 

Penelope Cruz wearing two necklaces

Botanical Jewels by Penélope Cruz

Flowers and pollinators (like bees, butterflies and moths) have an important role in ensuring ecosystems flourish. The Nature Conservancy is working to protect endangered flora and pollinators by protecting their habitat. Inspired by the beauty of endangered flora around the globe, the Botanical Jewels collection by Penélope Cruz features floral motifs as an alluring reminder of the natural world we're working to protect.

Swarovski necklace
Swarovski earings
One of the rarest plants in the world.
Panda earrings

Beautiful Earth by Susan Rockefeller

The habitat of the panda has been fragmented, causing them to lose their homes. The Nature Conservancy has been working in China to help identify, preserve and restore these areas so the majestic, endangered pandas can thrive. Taking inspiration from the iconic giant panda and earth's bamboo, the Beautiful Earth collection by Susan Rockefeller aims to bring support and awareness to protecting their habitat.

panda
Preserves in Chengdu are trying to boost the endangered species’ population.
woman wearing necklace and earrings

Learn More

Closeup of a giant panda looking at the camera.

Giant Panda

Only about 1,800 giant pandas now survive in the wild, which is why The Nature Conservancy's goal is to create 10 land trust reserves together with our partners in China by the end of 2020.

Monarch Butterfly

Researchers estimate that a jaw-dropping 970 million monarchs have vanished since 1990. Learn more about these incredible butterflies and how you can help protect them.