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Old growth forest, including a pair of white cedar trees.
Old-growth white cedar trees TNC's Upper Manitou Preserve in Minnesota. Land was previously owned by Arctic explorer Will Steeger. © Derek Montgomery
Cause Marketing

Our Partnership With Johnson & Johnson Consumer Health

Supporting TNC’s Plant a Billion Trees program in the U.S.

April 01, 2023

Trees provide so many benefits to our everyday lives. They filter clean air, provide fresh drinking water, help curb climate change and create homes for thousands of species of plants and animals.

The U.S. is home to some of the world's oldest and tallest trees. But today, things like deforestation, catastrophic fire, and invasive pests threaten these trees—and the health of U.S. forests. TNC’s Plant a Billion Trees program (PBT) is a major reforestation effort, working to mitigate these risks and restore our forests, one tree at a time. 

Tree seedlings ready for planting
Tree seedlings New seedlings ready for planting. This tree planting was on state property near Finland, Minnesota and administered under Minnesota’s Aquatic Management Area program to protect critical shoreland habitat and provide access to land managers and anglers. The Nature Conservancy's Plant A Billion Trees campaign is a major forest restoration effort with a goal of planting a billion trees across the planet. Finland, Minnesota. © David Bowman

Supporting TNC's Plant a Billion Trees program for healthy communities in the U.S.

Johnson & Johnson Consumer Health is thrilled to partner with TNC to help curb climate change through the protection and regeneration of our natural resources. Together, we can create a more sustainable, healthier planet for all.

Tanvi Thaker

J&J US Director Omni & Shopper Marketing

Committed to advancing human health while protecting our environment, J&J Consumer Health Brands: AVEENO®, BAND-AID®, JOHNSON & JOHNSON®, BAND-AID FIRST AID KIT, JOHNSON’S®, LISTERINE®, NEUTROGENA®, ZARBEE’S® and ZYRTEC® are teaming up with TNC to support its Plant a Billion Trees program and to educate consumers about the powerful role trees play in our lives. 

TNC's Plant a Billion Trees program is restoring forests across the United States

Upper Great Lakes
Our work over the last 15 years has focused on protecting large tracts of forests that are threatened in this area.
Upper Great Lakes
We aim to improve forest resilience and watershed health across the entire region.
Upper Great Lakes
We are also developing and implementing adaptive strategies to increase forest diversity.
Upper Great Lakes
These forests are world renowned for their biodiversity, recreational, scenic and economic values, and the clean fresh water they supply to the Great Lakes watersheds.
Upper Great Lakes
Our large-scale restoration projects involve planting and protecting thousands of acres of forest in the region.
Upper Great Lakes
Our restoration work traditionally focused on restoring the long-lived conifers, all of which have been greatly reduced in the Northwoods during the last century.
Mississippi Bottomland Hardwood
Bottomland hardwood forests once covered over 21 million acres along the waterways and tributaries of the Mississippi River, but only two percent remain.
Mississippi Bottomland Hardwood
Not only will local wildlife benefit from the creation of additional habitat, but migratory waterfowl will also be able to take advantage of additional areas for feeding & resting.
Mississippi Bottomland Hardwood
Reforestation in the Delta will provide the quality habitat bears require to live and flourish.
Mississippi Bottomland Hardwood
We are helping to improve water quality by implementing established conservation practices within these priority watersheds.
Shortleaf Pine
Shortleaf pine forests once covered a vast area but now more than 50% have been lost. We are working to restore these iconic forests.
Shortleaf Pine
These forests are key for wildlife habitats, recreation and water quality in the area.
Central Appalachian Forests
Central Appalachian forests filter and store clean drinking water for millions of people for the Ohio River Valley and Washington D.C. areas.
Central Appalachian Forests
The high elevation of these forests supports one of the largest concentrations of rare wildlife in the region. The forest is also an important home for several migratory songbirds.
Longleaf Pine
Longleaf pine was once a dominant forest across nine states from Virginia to Texas. Now that very little of the forest remains, we are working to bring it back to life.
Longleaf Pine
The rare red-cockaded woodpecker lives only in mature pine forests in the SE U.S. It is an important part of this ecosystem. By resotring the forest, we can help its survival.
Longleaf Pine
Thanks to restoration efforts across the region, longleaf pine forests are starting to come back, and The Nature Conservancy is dedicated to restoring this important forest.

Planting Trees Across the U.S. Explore the map by clicking on the locations to learn more about our planting sites.

Planting up to 200,000 trees in the U.S. with the help of J&J customers at Walmart

Will You Help Us Regreen America?

Plant Your Tree

During April and May 2023, Johnson & Johnson Consumer Inc. will help TNC's Plant a Billion Trees program plant one tree in the U.S., each time a customer validates the purchase of any two participating products, purchased at participating Walmart retail and online stores within the fifty U.S. states and D.C. Promotion has a minimum contribution of $150,000 and a maximum of $300,000.

Logos of participating brands
Participating Brands During April and May 2023, Johnson & Johnson Consumer Inc. will help plant one tree in the U.S., with a maximum of $300,000, each time a customer validates the purchase of any two (2) units of participating products from their brands purchased at participating Walmart retail and online stores. © J&J Consumer Inc.

Learn More

View looking up at green tree canopy

Plant a Billion Trees

The Plant a Billion Trees projects are rejuvenating forests in key locations across the U.S. by planting trees in highly degraded areas.

Small yellow sunflowers carpet the floor of an open pine savanna. Widely spaced pine trees grow tall against a blue sky and puffy white clouds.

Traveling Through Time in the Virginia Pinelands

A journey through Virginia’s iconic forest habitat.

Spruce forest in Canaan Valley, West Virginia.

Sprucing Things Up A Bit

TNC is working to restore red spruce forests to their rightful place in the landscape by removing invasive species and planting new seedlings. In 2019, we will lead or assist restoration plantings totaling 122,500 trees.

A TNC forester stands on a rocky stream surrounded by green trees.

Resilient Forests

We are working to plant trees, prevent wildfires and build resilience in Minnesota’s precious forests.