Extreme-E and TNC at small farm São Roque Ranch

Cause Marketing

Partnering With Extreme E

Helping to restore the Amazon rainforest and support small farmers

How can we restore degraded pasturelands, reconnect habitat and bring back wildlife in the Brazilian Amazon? By planting cocoa trees!

TNC’s Forest Cocoa Initiative 

Forest Cocoa Working with small farmers to restore the Amazon rainforest

The Nature Conservancy's Forest Cocoa initiative works with over 300 rural farming families to plant cocoa and other native fruit trees on small crop and pasture properties in the Amazon. Encouraging these agroforestry practices allows farmers to diversify their production and generate more income all while supporting a healthier Amazon rainforest—an important ecosystem helping mitigate climate change. 

Partnering with Extreme E 

Extreme E, the innovative electric racing series created to highlight climate change issues, is supporting the growth of the Forest Cocoa project by funding:

  • More than 50 additional farming families by the end of 2021
  • The planting of cocoa trees on additional 100 hectares on existing Forest Cocoa properties in the Brazilian Amazon

These trees help protect our planet’s biodiversity while creating a sustainable economic network in this critical region for conservation.

Quote: Lewis Hamilton

Every single one of us has the power to make a difference, and it means so much to me that I can use my love of racing, together with my love for our planet, to have a positive impact.

Extreme E Global Ambassador
2022 Earth Day Project Site Visit Members of the Extreme E team, along with No. 99 GMC HUMMER EV Chip Ganassi Racing’s Sara Price, headed to the Amazon to see TNC's Forest Cocoa project.

2022 Forest Cocoa Site Visit

The Extreme-E team visited Brazil and met with rural producers in the northeast region of the Amazon. They visited farms that are part of TNC's Forest Cocoa project to understand challenges resulting from the climate crisis and learn how TNC is helping to support them.

Tall tree in the Amazon
Forest Cocoa Project farmer with plant in her hands
Bright yellow cacao pods
Cacao pulp in pod
Cacao nibs drying in the sun
Native forest seedlings in a nursery
A seed sprouts at Tucuma Municipal Nursery
Members of the Extreme-E team visit Tucuma Municipal Nursery
Group photo at Sao Roque Ranch
Cacau Floresta TNC Brasil tee shirt

Tackling some of the world’s toughest problems

TNC is committed to working on innovative ways to protect the planet and improve lives. We are grounded by local experience and leverage our science, real-world solutions and partnerships to influence global decision-making.