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Cause Marketing

Electrolux

Planting Trees to Help Curb Climate Change

Planting trees can help us curb the effects of climate change — and that's just one of many reasons why TNC has a goal to plant a billion trees across some of the our planet's most critical forests.

To help in the effort, TNC has partnered with Electrolux to support our Plant a Billion Trees campaign. When customers register eligible Electrolux products, Electrolux will help plant a tree with TNC's Plant a Billion Trees program across North America.*

Tree Growth

TNC x Electrolux Partner to Plant Trees

Our goal it to plant trees in U.S. forests and help educate consumers about the important role trees play in providing us with clean air, fresh drinking water, and habitat for both humans and animals. 

Here's our progress so far:

236,383

trees planted as of September 2023

*From January 1, 2021 to December 31, 2023, Electrolux will contribute $1.50 for every product registered online to the Conservancy and its Plant a Billion Trees Program for a minimum of $200,000 and maximum of $600,000. 

 

Upper Great Lakes
Our work over the last 15 years has focused on protecting large tracts of forests that are threatened in this area.
Upper Great Lakes
We aim to improve forest resilience and watershed health across the entire region.
Upper Great Lakes
We are also developing and implementing adaptive strategies to increase forest diversity.
Upper Great Lakes
These forests are world renowned for their biodiversity, recreational, scenic and economic values, and the clean fresh water they supply to the Great Lakes watersheds.
Upper Great Lakes
Our large-scale restoration projects involve planting and protecting thousands of acres of forest in the region.
Upper Great Lakes
Our restoration work traditionally focused on restoring the long-lived conifers, all of which have been greatly reduced in the Northwoods during the last century.
Mississippi Bottomland Hardwood
Bottomland hardwood forests once covered over 21 million acres along the waterways and tributaries of the Mississippi River, but only two percent remain.
Mississippi Bottomland Hardwood
Not only will local wildlife benefit from the creation of additional habitat, but migratory waterfowl will also be able to take advantage of additional areas for feeding & resting.
Mississippi Bottomland Hardwood
Reforestation in the Delta will provide the quality habitat bears require to live and flourish.
Mississippi Bottomland Hardwood
We are helping to improve water quality by implementing established conservation practices within these priority watersheds.
Shortleaf Pine
Shortleaf pine forests once covered a vast area but now more than 50% have been lost. We are working to restore these iconic forests.
Shortleaf Pine
These forests are key for wildlife habitats, recreation and water quality in the area.
Central Appalachian Forests
Central Appalachian forests filter and store clean drinking water for millions of people for the Ohio River Valley and Washington D.C. areas.
Central Appalachian Forests
The high elevation of these forests supports one of the largest concentrations of rare wildlife in the region. The forest is also an important home for several migratory songbirds.
Longleaf Pine
Longleaf pine was once a dominant forest across nine states from Virginia to Texas. Now that very little of the forest remains, we are working to bring it back to life.
Longleaf Pine
The rare red-cockaded woodpecker lives only in mature pine forests in the SE U.S. It is an important part of this ecosystem. By resotring the forest, we can help its survival.
Longleaf Pine
Thanks to restoration efforts across the region, longleaf pine forests are starting to come back, and The Nature Conservancy is dedicated to restoring this important forest.

Planting Trees Across the U.S. Explore the map by clicking on the locations to learn more about our planting sites.

Electrolux
Electrolux Logo © Electrolux

Commitment to Sustainability

"Electrolux is an industry leader in sustainability because it is built into the company's DNA. At Electrolux, we believe small, everyday changes make a big difference and so does The Nature Conservancy. That's what inspired us to support the Plant a Billion Trees campaign - it's one small way to better the home we all share."

Read More

Battery Park, Lower Manhattan

Plant a Billion Trees - United States

American forests filter 50% of the nation's water. We're planting trees in North America to provide water, among other benefits, to our planet.

Funding Trees for Health

An analysis by The Nature Conservancy on finance and policy actions to enable tree planting for public health.

Young trees at a nursery in Ecuador.

The Business of Planting Trees

New research by TNC, WRI and other partners shows that restoration and other land management improvements could provide more than a third of the emissions reductions necessary to keep global warming under 2°C.

Canada

Our Work In Canada

In Canada, we unite partners in Indigenous & other governments, communities, industries and non-profits to define new pathways in sustainability.